8win, a leading online entertainment and sports-focused platform in Asia, has announced a new partnership with Leicester City Football Club, reinforcing its long-term commitment to the Asian market and strengthening its presence in key regions such as Malaysia.
The collaboration forms part of 8win’s broader regional strategy to align with internationally recognised sports institutions that resonate strongly with Asian audiences. Football continues to be one of the most followed sports across Asia, and Leicester City FC’s strong brand recognition and growing supporter base in the region make the club an ideal partner for expanding engagement and visibility.
Through this partnership, 8win will support Leicester City FC’s international outreach by enhancing the club’s digital exposure and regional fan engagement initiatives. Partnership branding will be featured across Leicester City FC’s official digital channels, helping to deepen connections with Asian football fans and further strengthen the club’s footprint in high-growth markets.
Malaysia remains a core focus for 8win’s Asia-Pacific expansion. With a passionate football culture, strong mobile and digital adoption, and a highly engaged international sports audience, Malaysia represents a strategic market for long-term growth. By partnering with a Premier League club that enjoys widespread recognition among Malaysian supporters, 8win aims to contribute to meaningful fan engagement while reinforcing its position in the local market.
Leicester City FC is widely recognised for its global fanbase, particularly across Southeast Asia, and for its emphasis on digital communication and international supporter engagement. This approach closely aligns with 8win’s regional focus, creating opportunities for collaboration that support sustainable growth and long-term market presence.
The partnership reflects a shared vision to grow international reach across Asia, where football continues to connect diverse communities and audiences. By working together, 8win and Leicester City FC aim to strengthen the club’s visibility in Asia while supporting initiatives that enhance fan interaction and regional engagement.
Further information on the partnership is available at:
https://www.lcfc.com/pages/en/8win
